Intelligence Platform
Market, channel, content, audience and competitive intelligence.
Digital media market intelligence
Stand on the right axis.
See what the market cannot.
Stat the View. Axis the Viewpoint.
Precision audience intelligence for India’s media elite.
WHAT STATAXIS DOES
From evidence to decision intelligence.
We structure fragmented digital signals into usable market views, comparable measurements and evidence-led intelligence.
Data Services
Custom collection, normalization, dashboards, APIs and recurring reports.
Research & Surveys
Audience surveys, market studies and custom research.
Media Buyer Intelligence
Evidence for channel, audience and competitive planning.
THE STATAXIS SYSTEM
OBSERVE → MEASURE → COMPARE → EXPLAIN
Timestamped evidence becomes comparable measurement. Comparison creates context. STAX9 helps turn the evidence into a qualified viewpoint without inventing causality.
Instruments
Six instruments. Show your working.
Evidence, date and confidence on every number.
ABriefing
The week, for your role.
Findings written for a buyer, a broadcaster, a campaign or a creator. Evidence attached.
Five rolesPDF brief
- Findings written for five readers
- Evidence and confidence on each
- One click to a branded PDF
BLive and prime time
Who owns the evening.
Average and peak audience, hour by hour. Up to thirty channels on one live screen.
Minute-by-minute samplingLive compare
- Average and peak, hour by hour
- Up to 30 channels, refreshed every 15 s
- STX and tone beside each channel
CIFX ScoreImpact. Followership.
Impact. Followership.
eXposure.
One score for creators and independent journalists. Confidence shown.
Videos and ShortsSteady or hit-driven
- Impact 35% · Followership 35% · eXposure 30%
- Ranked against true peers
- A preliminary tag when evidence is thin
DMedia planner
Spend where the audience is.
Cost per 1,000 live viewers. A budget split. Target by state and age.
Cost per 1,000Budget split
- Your own rates, not a rate card
- Risky channels kept out of the split
- Target by state, age and gender, where known
EAuthenticity radar
Check the numbers that look too good.
Six signals, with evidence. A flag says “check”, never “fake”.
Six signalsDecisions on record
- Likes, bursts, spikes, flat lines
- A reviewer clears, watches or confirms
- Every decision kept with a note
FAudienceWhere they live.
Where they live.
How old they are.
Shown only when supplied, with source and date. Otherwise: not known.
Source and dateState · age · gender
- Only with source and date
- Percentages, never individuals
- Verified audience programme for channels
0steps from stream to decision
0signals on the authenticity radar
0channels on one live screen
0weighted parts in the STX Index
0pillars in the IFX Score
Fixed by design, not market figures.
The questions
Eleven questions, answered.
Drag the shelf.
Which hour is a rival winning?
- Refresh
- Weekly
- From
- Live samples
Which three channels give the most audience for ₹10 lakh?
- Refresh
- On demand
- From
- Your rates and the measured audience
When is India watching, and on what?
- Refresh
- Weekly
- From
- Prime-time league and peaks
Is my reach real? Where am I weakest?
- Refresh
- Monthly
- From
- Reaction, loyalty, growth, reach
Can I trust this channel’s numbers?
- Refresh
- Daily
- From
- Likes, bursts, spikes, flat lines
Who gained share this week?
- Refresh
- Weekly
- From
- Views of every new upload
How are thirty channels covering one event?
- Refresh
- Live, 15 s
- From
- Viewers, STX, tone of titles
Will this reach 25–34s in Bihar?
- Refresh
- On demand
- From
- Audience profiles, where supplied
Shorts or full videos?
- Refresh
- Monthly
- From
- Views per upload, by format
How much attention is on politics?
- Refresh
- Weekly
- From
- Genre mix of new videos
What is India watching tonight?
- Refresh
- Live
- From
- The public pulse
Method
From stream to decision.
Eight steps. Every finding carries its evidence.
- 01CollectPublic YouTube data, about every two hours.
- 02VerifyIntegrity checks, then the radar.
- 03MeasureViews, prime time, STX, IFX Score.
- 04FindRules produce findings, each with a confidence.
- 05BriefThe same findings, written per role.
- 06ReportBranded PDF: findings, tables, method.
- 07ActPlan the spend. Choose the messenger.
- 08LearnReviewer decisions shape later reports.
record.json · illustrative{
"channel": "Channel A",
"observed_at": "2026-10-10T19:42:30Z",
"concurrent_viewers": 31842,
"feed": "primary",
"source": "youtube_data_api",
"viewer_identity": null
}One measurement: a count, a time, a source. Never a person.
"channel": "Channel A",
"observed_at": "2026-10-10T19:42:30Z",
"concurrent_viewers": 31842,
"feed": "primary",
"source": "youtube_data_api",
"viewer_identity": null
}One measurement: a count, a time, a source. Never a person.
Trust
Built to be checked.
Six rules behind every figure.
P1
Show the working
Numbers and confidence on every finding.
P2
Missing is not zero
Unmeasured is stated, never guessed.
P3
Flags are not verdicts
A person reviews. We say “check”.
P4
Audience needs a source
State and age only with source and date.
P5
Reports stay ours
Branded PDFs, readable by people, not scripts.
P6
Honest edges
YouTube today. Instagram and Facebook from Jan 2027, X in 2027, CTV from Jul 2027.
We measure
- Live viewers, every minute
- Views, likes and comments of new uploads
- Subscribers and their change
We never claim
- Who watched, or why
- An audience nobody supplied
- Saves, shares or conversions
Coverage
Where the signal goes next.
YouTube is live. The rest follows in this order, as each platform’s data access allows.
- NowYouTube
Live viewers every minute, uploads, views, likes, comments and subscribers for the channels we track.
- Jan 2027Instagram and Facebook
Planned. Public account metrics and, where an account connects, its own audience, within what each platform’s API allows.
- 2027X
Planned for 2027, subject to the platform’s data access terms.
- Jul 2027Connected TV
Planned. CTV intelligence alongside digital video, with the same rule: show the source, show the confidence.
For whom
One dataset. Five answers.
Know where you stand
- Share by group, and who gained
- Prime-time league by hour
Spend where the audience is
- Cost per 1,000 live viewers
- Audience by state and age
Reach people at the peak
- Hours and moments of peak attention
- Share of attention on politics
Know your IFX Score
- Three pillars, ranked against peers
- Steady or hit-driven
See what India watches
- What is live, and how big
- The week’s findings, free
DATA UNIVERSE
One intelligence layer. Multiple media surfaces.
Current platform capabilities and future roadmap are separated clearly.
YouTube & Digital Video
Channels · Streams · Videos · Audience · Competition · STX.
Instagram · Facebook · X
Cross-platform social intelligence.
CTV Intelligence
Connected TV and wider video ecosystem intelligence.
Surveys + Client Data
Direct evidence and organisation-owned datasets.
Packages
Take what you need. Add later.
Read live from the platform.
Loading the packages…
Verified audience programme
Run a channel? Make your audience count.
Share your age, state and gender split. We publish it with the source and date, and you earn a verified mark.
- You own the data
- Percentages only, never viewers
- Update or withdraw any time
LATEST THINKING
Open InsightsInsights & research become part of the product.
Insights
Thinking, in the open.
Contact
Tell us who you want to reach.
Audience, channels, date. We reply with what the data says.
YOUTUBE DATA API
YouTube data, clearly identified.
StatAxis uses YouTube API Services for digital-media measurement and analytics. YouTube is a trademark of Google LLC. StatAxis is an independent application and is not endorsed by YouTube or Google.
ACCESS & WORKSPACE
Choose where you want to go.
Explore the product, apply for access, or sign in to your StatAxis workspace.